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9I241 ( Universitetsveien 19, Kristiansand )

Ilan Alon is Professor of Strategy and International Marketing at the School of Business and Law at the University of Agder. He holds a Ph.D. from Kent State University (USA).

Alon is a researcher in the field of international business with a focus on internationalization, modes of entry, political risk, cultural intelligence and emerging markets. His publications have appeared in journals, such as Harvard Business Review, Management International Review, International Business Review, Journal of International Marketing, and International Marketing Review. His books are published by Palgrave, Routledge, McGraw-Hill and others.  

He is also Editor-in-Chief of the International Journal of Emerging Markets and the European Journal of International Management (SSCI ranked).

Previously, Alon has held research positions at Harvard University (USA), Georgetown University (USA) and Copenhagen Business School (Denmark).

Alon has worked with government bodies, non-profit organizations, multinational companies and international associations on various projects, ranging from capacity development at the macro level to international business development at the firm or project level. Clients include USAID, illy, Darden, Disney, and others.

Alon is a frequent speaker or writer on various international networks including National Public Radio (USA), Voice of America (USA), RTV (Russia), the Financial Times (UK), and Dagens Næringsliv (Norway).


China Goes Global

Scientific publications

  • Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata (2017). Global Marketing: Contemporary Theory, Practice, and Cases, 2nd Edition. ISBN: 1138807885. Routledge. s 400.
  • Zhang, Wenxian; Alon, Ilan; Lattemann, Christoph (2018). China's Belt and Road Initiative: Changing the Rules of Globalization. ISBN: 978-3319754345. Palgrave Macmillan. s 358.
  • Alon, Ilan; Jones, Victoria; McIntyre, John (2013). Innovation in Business Education in Emerging Markets. ISBN: 9781137292957. Palgrave Macmillan. s 269.
  • Alon, Ilan (2014). Social Franchising. ISBN: 9781137455826. Palgrave Pivot. s 99.
  • Alon, Ilan; Jaffe, Eugene; Vianelli, Donata (2017). 全球營銷:當代理論,實踐與案例 = Global Marketing: Contemporary Theory, Practice, and Cases. ISBN: 978 7 300 23463 2. McGraw-Hill.
  • Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata (2017). Global Marketing: Contemporary Theory, Practice and Cases. ISBN: 9781138807884. Routledge. s 699.
  • Iddy, Judith Jacob; Alon, Ilan; Litalien, Benjamin (2020). Knowledge Transfer, Institutions, and Franchising: A Case of Social Enterprise in Africa.

Last changed: 11.10.2019 10:10