Ilan Alon - Universitetet i Agder
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Ilan Alon


38 14 14 83
9I241 ( Gimlemoen 19, Kristiansand )
Department of Management


Google Scholar Profile


Dr. Ilan Alon is Professor of Strategy and International Marketing at the University of Agder, Norway, and visiting scholar at Georgetown University, USA.  Prior to this, Dr. Alon was also a visiting scholar at Harvard University.

Alon’s teaching and consulting work spans the globe covering America, Europe, Asia and the Middle East. He has taught in top business programs globally, including Shanghai JiaoTong University (China), EM Lyon (France), Ben Gurion University (Israel), Bilkent University (Turkey), and MIB (Italy), among others.

Alon research includes global franchising, political risk assessment and the globalization of Chinese enterprises. He authored numerous peer reviewed articles including ones appearing inJournal of International Marketing, Harvard Business Review and Corporate Governance: An International Reviewand books such asGlobal Marketing(McGraw-Hill, 2012),Global Franchising Operations Management: Cases in International and Emerging Markets Operations(FT Press, 2012),Franchising Globally: Innovation, Learning and Imitation(Palgrave, 2010),Service Franchising: A Global Perspective(Springer, 2005),Chinese International Investments(Palgrave, 2013),Chinese Entrepreneurs(Edward Elgar, 2009),China Rules(Palgrave, 2009),Globalization of Chinese Enterprises(Palgrave, 2008), among other books.

Alon has consulted both multinational businesses and government organizations relating to marketing and international business issues. Among his clients are USAID, Darden, Disney, illy, and Orlando International Airport. 

Academic interests

International Strategy and Structure, International Marketing, Emerging Markets, China

Last changed: 2015-08-07 15:11:51


  • Alon, Ilan Jaffe, Eugene Prange, Christiane Vianelli, Donata (2017). Global Marketing: Contemporary Theory, Practice and Cases. Routledge. ISBN 9781138807884. 699 s.
  • Alon, Ilan Jaffe, Eugene Vianelli, Donata (2017). 全球營銷:當代理論,實踐與案例 = Global Marketing: Contemporary Theory, Practice, and Cases. McGraw-Hill. ISBN 978 7 300 23463 2.
  • Alon Ilan Faith and Finance: A Productive Partnership? (2017).
  • Alon Ilan, Jaffe Eugene, Vianelli Donata, 全球營銷:當代理論,實踐與案例 = Global Marketing: Contemporary Theory, Practice, and Cases (2017).
  • Jimenez Alfredo, Puche-Regaliza J.C., Jimenez-Euizabal J.A., Alon Ilan, Political Discretionality and Corruption: The Impact of Institutional Quality on Formal and Informal Entrepreneurship (2017). European Journal of International Management . ISSN 1751-6757. 11 (3), s 280 - 300 doi: 10.1504/EJIM.2017.10004232
  • Alon Ilan, Shneor Rotem, More than makeup: How Atsoko overcame the challenges of entrepreneurship in Tanzania (2017). Global Business and Organizational Excellence . ISSN 1932-2062. 36 (6), s 25 - 33 doi: 10.1002/joe.21811
  • Lattermann Christoph, Alon Ilan, Spigarelli Francesca, Marinova Svetla, Dynamic Embeddedness in Chinese Firm Internationalization (2017). Thunderbird International Business Review . ISSN 1096-4762. 59 (4), s 547 - 559 doi: 10.1002/tie.21898
  • Alon Ilan, Li Shoamin, Wu Jun, An Institutional Perspective on Religious Freedom and Economic Growth (2017). Politics and Religion . ISSN 1755-0483. 10 (3), s 689 - 716 doi: 10.1017/S1755048317000098
  • Apriliyanti Indri Dwi, Alon Ilan, Bibliometric Analysis of Absorptive Capacity (2017). International Business Review . ISSN 0969-5931. 26 (5), s 896 - 907 doi: 10.1016/j.ibusrev.2017.02.007
  • Alon Ilan, Madanoglu Melih, Shoham Amir, Strategic agility explanations for managing franchising expansion during economic cycles (2017). Competitiveness Review: an international business journal . ISSN 1059-5422. 27 (2), s 113 - 131
  • Li Shaomin, Alon Ilan, Wu Jun, Korrupte Cuba : Korrupsjonen blir verre på Cuba, men vi må ikke miste troen på demokratiseringen (2017). Dagens næringsliv . ISSN 0803-9372.
  • Alon Ilan, Jaffe Eugene, Prange Christiane, Vianelli Donata, Global Marketing: Contemporary Theory, Practice and Cases (2017).

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