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Ilan Alon


Head of International Affairs

9I241 ( Universitetsveien 19, Kristiansand )

Ilan Alon is Professor of Strategy and International Marketing at the School of Business and Law at the University of Agder. He holds a Ph.D. from Kent State University (USA).

Alon is a researcher in the field of international business with a focus on internationalization, modes of entry, political risk, cultural intelligence and emerging markets. His publications have appeared in journals, such as Harvard Business Review, Management International Review, International Business Review, Journal of International Marketing, and International Marketing Review. His books are published by Palgrave, Routledge, McGraw-Hill and others.

Alon is the Head of International Affairs for the School of Business and Law at the University of Agder, and former leader of the Emerging Markets research group. He is also Editor-in-Chief of the International Journal of Emerging Markets and the European Journal of International Management.

Previously, Alon has held research positions at Harvard University (USA), Georgetown University (USA) and University of International Business and Economics (China).

Alon has worked with government bodies, non-profit organizations, multinational companies and international associations on various projects, ranging from capacity development at the macro level to international business development at the firm or project level. Clients include USAID, illy, Darden, Disney, and others.

Alon is a frequent speaker or writer on various international networks including National Public Radio (USA), Voice of America (USA), RTV (Russia), the Financial Times (UK), and Dagens Næringsliv (Norway).


China Goes Global

Scientific publications

  • Alon, Ilan Jaffe, Eugene Prange, Christiane Vianelli, Donata (2017). Global Marketing: Contemporary Theory, Practice, and Cases, 2nd Edition. Routledge. ISBN 1138807885. 400 s.
  • Zhang, Wenxian Alon, Ilan Lattemann, Christoph (2018). China's Belt and Road Initiative: Changing the Rules of Globalization. Palgrave Macmillan. ISBN 978-3319754345. 358 s.
  • Alon, Ilan Jones, Victoria McIntyre, John (2013). Innovation in Business Education in Emerging Markets. Palgrave Macmillan. ISBN 9781137292957. 269 s.
  • Alon, Ilan (2014). Social Franchising. Palgrave Pivot. ISBN 9781137455826. 99 s.
  • Alon, Ilan Jaffe, Eugene Vianelli, Donata (2017). 全球營銷:當代理論,實踐與案例 = Global Marketing: Contemporary Theory, Practice, and Cases. McGraw-Hill. ISBN 978 7 300 23463 2.
  • Alon, Ilan Jaffe, Eugene Prange, Christiane Vianelli, Donata (2017). Global Marketing: Contemporary Theory, Practice and Cases. Routledge. ISBN 9781138807884. 699 s.
  • Alon Ilan, Elango B, Franchising and initial public offering: a signaling perspective (2018). International Journal of Retail & Distribution Management . ISSN 0959-0552. doi: 10.1108/IJRDM-10-2017-0240
  • Naatu Felicia, Alon Ilan, A Bibliometric Analysis of Social Franchising (2018).
  • Henriquez Parodi Massiel Carolina, Alon Ilan, Maria Jell-Ojobor, Esmeralda Aryee, Michele Boulanger, SIGNALING STRATEGY IN INTERNATIONAL FRANCHISING (2018).
  • Iddy Judith Jacob, Alon Ilan, Knowledge Management in Franchising: A Research Agenda (2018).
  • Alon Ilan, Chen Shan, Mandolfo Marco, Supply chain – marketing integration: How do European SMEs go to China via the New Silk Road (2018). Business Process Management Journal . ISSN 1463-7154. doi: 10.1108/BPMJ-04-2018-0106
  • Lattemann Christoph, Alon Ilan, Zhang Wenxian, Final Reflections (2018).
  • Alon Ilan, Zhang Wenxian, Lattemann Christoph, Introduction to China's Belt and Road Initiative (2018).
  • Zhang Wenxian, Alon Ilan, Lattemann Christoph, China's Belt and Road Initiative: Changing the Rules of Globalization (2018).
  • Jiménez Alfredo, Alon Ilan, Corruption, Political Discretion and Entrepreneurship (2018). Multinational Business Review . ISSN 1525-383X. 26 (2), s 111 - 125 doi: 10.1108/MBR-01-2018-0009
  • Falahat Mohammad, Knight Garry, Alon Ilan, Orientations and Capabilities of Born Global Firms from Emerging Markets (2018). International Marketing Review . ISSN 0265-1335. 35 (6), s 936 - 957 doi: 10.1108/IMR-01-2017-0021

Last changed: 29.10.2018 13:10

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