Ilan Alon - Universitetet i Agder
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Ilan Alon


38 14 14 83
9I241 ( Gimlemoen 19, Kristiansand )
Department of Management


Google Scholar Profile


Dr. Ilan Alon is Professor of Strategy and International Marketing at the University of Agder, Norway, and visiting scholar at Georgetown University, USA.  Prior to this, Dr. Alon was also a visiting scholar at Harvard University.

Alon’s teaching and consulting work spans the globe covering America, Europe, Asia and the Middle East. He has taught in top business programs globally, including Shanghai JiaoTong University (China), EM Lyon (France), Ben Gurion University (Israel), Bilkent University (Turkey), and MIB (Italy), among others.

Alon research includes global franchising, political risk assessment and the globalization of Chinese enterprises. He authored numerous peer reviewed articles including ones appearing inJournal of International Marketing, Harvard Business Review and Corporate Governance: An International Reviewand books such asGlobal Marketing(McGraw-Hill, 2012),Global Franchising Operations Management: Cases in International and Emerging Markets Operations(FT Press, 2012),Franchising Globally: Innovation, Learning and Imitation(Palgrave, 2010),Service Franchising: A Global Perspective(Springer, 2005),Chinese International Investments(Palgrave, 2013),Chinese Entrepreneurs(Edward Elgar, 2009),China Rules(Palgrave, 2009),Globalization of Chinese Enterprises(Palgrave, 2008), among other books.

Alon has consulted both multinational businesses and government organizations relating to marketing and international business issues. Among his clients are USAID, Darden, Disney, illy, and Orlando International Airport. 

Academic interests

International Strategy and Structure, International Marketing, Emerging Markets, China

Last changed: 2015-08-07 15:11:51


  • Alon, Ilan Jaffe, Eugene Prange, Christiane Vianelli, Donata (2017). Global Marketing: Contemporary Theory, Practice and Cases. Routledge. ISBN 9781138807884. 699 s.
  • Alon, Ilan (2014). Social Franchising. Palgrave Pivot. ISBN 9781137455826. 99 s.
  • Alon, Ilan Jones, Victoria McIntyre, John (2013). Innovation in Business Education in Emerging Markets. Palgrave Macmillan. ISBN 9781137292957. 269 s.
  • Alon, Ilan Jaffe, Eugene Vianelli, Donata (2017). 全球營銷:當代理論,實踐與案例 = Global Marketing: Contemporary Theory, Practice, and Cases. McGraw-Hill. ISBN 978 7 300 23463 2.
  • Zamore Stephen, Djan Kwame Ohene, Alon Ilan, Hobdari Bersant, Credit Risk Research: Review and Agenda (2018). Emerging markets finance & trade . ISSN 1540-496X. doi:
  • Øyna Stine, Alon Ilan, Systematic Review of the Born Global and International New Venture Literature (2018). International Studies of Management and Organization . ISSN 0020-8825. 48 (2),
  • Alon Ilan Faith and Finance: A Productive Partnership? (2017).
  • Apriliyanti Indri Dwi, Alon Ilan, Bibliometric Analysis of Absorptive Capacity (2017). International Business Review . ISSN 0969-5931. 26 (5), s 896 - 907 doi: 10.1016/j.ibusrev.2017.02.007
  • Alon Ilan, Madanoglu Melih, Shoham Amir, Strategic agility explanations for managing franchising expansion during economic cycles (2017). Competitiveness Review: an international business journal . ISSN 1059-5422. 27 (2), s 113 - 131 doi: 10.1108/CR-04-2016-0022
  • Li Shaomin, Alon Ilan, Wu Jun, Corruption May Worsen in Democratizing Economies (2017). Modern China Studies . ISSN 2160-0295. 24 (2), s 184 - 188
  • Lankut Erik, Alon Ilan, Yari Nooria, Richter Nicole Franziska, Cultural Intelligence - A Research Landscape (2017).
  • Alon Ilan, Jell-Ojobor Maria, Chapter 17: Determinants of Master International Franchising (2017).
  • Li Shaomin, Alon Ilan, Wu Jun, Korrupte Cuba : Korrupsjonen blir verre på Cuba, men vi må ikke miste troen på demokratiseringen (2017). Dagens næringsliv . ISSN 0803-9372.
  • Alon Ilan, Jaffe Eugene, Prange Christiane, Vianelli Donata, Global Marketing: Contemporary Theory, Practice and Cases (2017).

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