Ilan Alon - Universitetet i Agder
Jump to main content

Ilan Alon


38 14 14 83
9I241 ( Gimlemoen 19, Kristiansand )
Department of Management


Google Scholar Profile


Dr. Ilan Alon is Professor of Strategy and International Marketing at the University of Agder, Norway, and visiting scholar at Georgetown University, USA.  Prior to this, Dr. Alon was also a visiting scholar at Harvard University.

Alon’s teaching and consulting work spans the globe covering America, Europe, Asia and the Middle East. He has taught in top business programs globally, including Shanghai JiaoTong University (China), EM Lyon (France), Ben Gurion University (Israel), Bilkent University (Turkey), and MIB (Italy), among others.

Alon research includes global franchising, political risk assessment and the globalization of Chinese enterprises. He authored numerous peer reviewed articles including ones appearing inJournal of International Marketing, Harvard Business Review and Corporate Governance: An International Reviewand books such asGlobal Marketing(McGraw-Hill, 2012),Global Franchising Operations Management: Cases in International and Emerging Markets Operations(FT Press, 2012),Franchising Globally: Innovation, Learning and Imitation(Palgrave, 2010),Service Franchising: A Global Perspective(Springer, 2005),Chinese International Investments(Palgrave, 2013),Chinese Entrepreneurs(Edward Elgar, 2009),China Rules(Palgrave, 2009),Globalization of Chinese Enterprises(Palgrave, 2008), among other books.

Alon has consulted both multinational businesses and government organizations relating to marketing and international business issues. Among his clients are USAID, Darden, Disney, illy, and Orlando International Airport. 

Academic interests

International Strategy and Structure, International Marketing, Emerging Markets, China

Last changed: 2015-08-07 15:11:51


  • Alon, Ilan Jaffe, Eugene Prange, Christiane Vianelli, Donata (2017). Global Marketing: Contemporary Theory, Practice and Cases. Routledge. ISBN 9781138807884. 699 s.
  • Alon Ilan Faith and Finance: A Productive Partnership? (2017).
  • Madanoglu Melih, Alon Ilan, Shoham Amir, Push and pull factors in international franchising (2017). International Marketing Review . ISSN 0265-1335. 34 (1), s 29 - 45 doi: 10.1108/IMR-03-2015-0037
  • Li Shaomin, Alon Ilan, Wu Jun, Korrupte Cuba : Korrupsjonen blir verre på Cuba, men vi må ikke miste troen på demokratiseringen (2017). Dagens næringsliv . ISSN 0803-9372.
  • Alon Ilan, Jaffe Eugene, Prange Christiane, Vianelli Donata, Global Marketing: Contemporary Theory, Practice and Cases (2017).
  • Alon Ilan, Lattemann Cristoph, Tchibo Goes Global: Implementing a Hybrid Franchising Strategy at Germany's Leading Coffee Retailer (2016). Global Business and Organizational Excellence . ISSN 1932-2062. 35 (2), s 18 - 30 doi: 10.1002/joe.21652
  • Apriliyanti Indri, Alon Ilan, Absorptive capacity research: A bibliometric analysis (2016).
  • Alon Ilan The Globalization of Emerging Markets Multinationals: The Case of China (2016).
  • Alon Ilan, Lerner Miri, Shoham Amir, Cross-national cultural values and nascent entrepreneurship (2016). International Journal of Cross Cultural Management . ISSN 1470-5958. 16 (3), s 321 - 340 doi: 10.1177/1470595816674744
  • Alon Ilan, Boulanger Michele, Elston Julie Ann, Galanaki Eleanna, Ibarreta Carlos Martínez de, Meyers Judith, Muñiz-Ferrer Marta, Velez-Calle Andres, Business Cultural Intelligence Quotient: A Five-Country Study (2016). Thunderbird International Business Review . ISSN 1096-4762. s 1 - 14 doi: 10.1002/tie.21826
  • Alon Ilan, Boulanger Michele, Meyers Judith, Taras Vas, The development and validation of the Business Cultural Intelligence Quotient (2016). Cross cultural & strategic management . ISSN 2059-5794. 23 (1), s 78 - 100 doi: 10.1108/CCSM-10-2015-0138

Share study by email