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Ilan Alon


Head of International Affairs

9I241 ( Universitetsveien 19, Kristiansand )

Ilan Alon is Professor of Strategy and International Marketing at the School of Business and Law at the University of Agder. He holds a Ph.D. from Kent State University (USA).

Alon is a researcher in the field of international business with a focus on internationalization, modes of entry, political risk, cultural intelligence and emerging markets. His publications have appeared in journals, such as Harvard Business Review, Management International Review, International Business Review, Journal of International Marketing, and International Marketing Review. His books are published by Palgrave, Routledge, McGraw-Hill and others.

Alon is the Head of International Affairs for the School of Business and Law at the University of Agder, and former leader of the Emerging Markets research group. He is also Editor-in-Chief of the International Journal of Emerging Markets and the European Journal of International Management.

Previously, Alon has held research positions at Harvard University (USA), Georgetown University (USA) and University of International Business and Economics (China).

Alon has worked with government bodies, non-profit organizations, multinational companies and international associations on various projects, ranging from capacity development at the macro level to international business development at the firm or project level. Clients include USAID, illy, Darden, Disney, and others.

Alon is a frequent speaker or writer on various international networks including National Public Radio (USA), Voice of America (USA), RTV (Russia), the Financial Times (UK), and Dagens Næringsliv (Norway).


China Goes Global

Scientific publications

  • Alon, Ilan Jaffe, Eugene Prange, Christiane Vianelli, Donata (2017). Global Marketing: Contemporary Theory, Practice, and Cases, 2nd Edition. ISBN: 1138807885. Routledge. s 400.
  • Zhang, Wenxian Alon, Ilan Lattemann, Christoph (2018). China's Belt and Road Initiative: Changing the Rules of Globalization. ISBN: 978-3319754345. Palgrave Macmillan. s 358.
  • Alon, Ilan Jones, Victoria McIntyre, John (2013). Innovation in Business Education in Emerging Markets. ISBN: 9781137292957. Palgrave Macmillan. s 269.
  • Alon, Ilan (2014). Social Franchising. ISBN: 9781137455826. Palgrave Pivot. s 99.
  • Alon, Ilan Jaffe, Eugene Vianelli, Donata (2017). 全球營銷:當代理論,實踐與案例 = Global Marketing: Contemporary Theory, Practice, and Cases. ISBN: 978 7 300 23463 2. McGraw-Hill.
  • Alon, Ilan Jaffe, Eugene Prange, Christiane Vianelli, Donata (2017). Global Marketing: Contemporary Theory, Practice and Cases. ISBN: 9781138807884. Routledge. s 699.
  • Lankut, Erik Gunkel, Marjaana Munim, Ziaul Haque Taras, Vasyl Alon, Ilan Richter, Nicole (2018). Global Leadership success through cultural and emotional Intelligence in International teams.
  • Naatu, Felicia Alon, Ilan (2018). A Bibliometric Analysis of Social Franchising.
  • Henriquez Parodi, Massiel Carolina Alon, Ilan Maria, Jell-Ojobor Esmeralda, Aryee Michele, Boulanger (2018). SIGNALING STRATEGY IN INTERNATIONAL FRANCHISING.
  • Iddy, Judith Jacob Alon, Ilan (2018). Knowledge Management in Franchising: A Research Agenda.

Last changed: 29.10.2018 13:10

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