I am a PhD Research Fellow here at the School of Business and Law at UiA and visiting PhD Researcher at the KTH Royal Institute of Technology in Stockholm, Sweden. My research is on sustainable consumption behavior with a focus on behaviors linked to waste and recycling.
I am especially interested in social influence and how to best achieve sustainable change, including research on interventions and field experiments to foster more environmentally friendly consumption decisions and pro-social behaviors. In this context, I also like to work with novel digital technologies and IoT systems to develop new transformative services aimed at increasing well-being for humans and the planet. I believe in close collaboration with practice partners and the civil society to conduct transdisciplinary research that creates both academic insights and practical value.
Besides my academic work, I have also co-founded the German Start-Up ‘plietsch’, which makes sustainable grocery shopping accessible, simple and affordable for a broad customer group by integrating a section of package-free, organic, regional products into full-range supermarkets. This allows ‘regular’ customers to integrate sustainable purchase decisions into their everyday consumption habits, supports local sustainable agriculture and value creation, and prevents waste in the first place.
My background is interdisciplinary: I hold a MA degree in Leadership & Organization from Malmö University in Sweden and a BSc degree in Environmental and Sustainability Studies from Leuphana University in Germany, with additional courses linked to waste treatment technologies from Technical University of Hamburg (TUHH). I conduct research at the intersection of sustainability sciences, psychology and behavioral economics and am always happy to be contacted by like-minded people (in- and outside of academia!) - so please reach out!
Services Marketing (7.5 ECTS) - Course Code MF-207-1
Siepelmeyer, H. & Otterbring, T. (2022). Citizen Coherence and Cultivated Cleanliness: Using Technology-Induced Social Norms to Strengthen Sustainable Household Bonds. Frontiers in Sustainability 3:899938. doi: 10.3389/frsus.2022.899938
Kowal, M., ... Otterbring, T., … Siepelmeyer, H., ... Zumárraga-Espinosa, M. (2022). Predictors of enhancing human physical attractiveness: Data from 93 countries. Evolution and Human Behavior. doi: 10.1016/j.evolhumbehav.2022.08.003
Loschelder, D. D., Siepelmeyer, H., Fischer, D., & Rubel, J. A. (2019). Dynamic norms drive sustainable consumption: Norm-based nudging helps café customers to avoid disposable to-go-cups. Journal of Economic Psychology, 75, 102146. doi: 10.1016/j.joep.2019.02.002
Siepelmeyer, H., & Valujeva, Z. (2019). Nudge your employees : An empirical investigation of the potential of nudging to support a sustainable organizational culture. Malmö University. Master's thesis.
Friege, H., Siepelmeyer, H., Hofmann, T., & Richter, K. (2016). Fehlbefüllung von Biotonnen und ihre Ursachen - Erkenntnisse aus einem transdisziplinären Projekt in Lüneburg. Müll Und Abfall, 12, 641–646. doi: 10.37307/j.1863-9763.2016.12.08
Last changed: 22.03.2023 14:03