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Ellen Katrine Nyhus



9I254 ( Universitetsveien 19, Kristiansand )

Ellen K. Nyhus is a professor in Marketing at the University of Agder (UiA) School of Business and Law in Norway. She is Dr. Oecon from the Norwegian School of Economics and Business Administration (NHH). She also completed the four year programme in economics and business administration consisting of three years at bachelor/undergraduate level and one year at master/graduate level (siviløkonom) as well as the Graduate Programme in Economics and Business Administration (Høyere avdeling) at NHH.

Nyhus’ research is interdisciplinary and her work has appeared in international journals such as the Journal of Economic Psychology, The British Journal of Psychology, the European Journal of Psychology, Economics of Education Review, and Applied Economics. She has also contributed with chapters in international handbooks in behavioural economics and economic psychology. In addition to the academic work, Nyhus has long experience as a board or committee member both in the private and public sector. Currently she serves is a board member of Søgne og Greipstad savings bank and of the Finance Industry Authorisation schemes. Shje is also an alternate member of the board of the pension fund of Kristiansand municipality. In the period 2014-2016 she served as president for the International Association for Research in Economic Psychology, and she is a member of the editorial board of the Journal of Economic Psychology.

Nyhus has actively popularized her research and she is frequently a speaker at conferences in the financial industry both in Norway and abroad. She is a popular media commentator on topics related to consumer behaviour and has written several popularized articles in regional and national newspaper. She is responsible for the personal finance section of the Great Norwegian encyclopedia (SNL).

Courses and teaching

Judgment and Decision Making (Master's course)

Consumer behaviour (Bachelor course)

Supervision of master- and PhD-students within the field of consumer behaviour.

Academic interests

Research interests

Economic Psychology, behavioural economics, consumer behaviour.

Ellen Nyhus focuses on the economic decisions individuals have to make across the courses of their lives.


Research group:




Gender differences in economic socialisation

Financial literacy and financial vulnerability in the Baltic and Nordic countries

Hidden champions in Agder

Celectration of Christmas: Giftgiving and financial behaviour 

Scientific publications

  • Seldal, Mette Marie Næser; Nyhus, Ellen Katrine (2022). Financial Vulnerability, Financial Literacy, and the Use of Digital Payment Technologies. Journal of Consumer Policy. ISSN: 0168-7034. 45s 281 - 306. doi:10.1007/s10603-022-09512-9.
  • Furrebøe, Elise Frølich; Nyhus, Ellen K. (2022). Financial self-efficacy, financial literacy, and gender: A review. Journal of Consumer Affairs. ISSN: 0022-0078. doi:10.1111/joca.12436.
  • Otterbring, Anders Emil Tobias; Rolschau, Kristian; Furrebøe, Elise Frølich; Nyhus, Ellen K. (2021). Crossmodal Correspondences between Typefaces and Food Preferences Drive Congruent Choices but Not among Young Consumers. Food Quality and Preference. ISSN: 0950-3293. 96 (2). doi:10.1016/j.foodqual.2021.104376.
  • Nyhus, Ellen K. (2021). utlånsforskriften. Store Norske Leksikon (Nettutgaven).
  • Nyhus, Ellen K. (2018). Økonomiprisen til Alfred Nobels Minne. Richard H. Thaler: Pris for å berike økonomi med psykologi. Agder Vitenskapsakademi, Årbok 2017. ISBN: 978-82-02-59723-8. Portal forlag. Nobelprisen. s 244 - 253.
  • Svarstad, Christine; Nyhus, Ellen K. (2016). The usefulness of applied research. Applied social science research in a regional knowledge system. ISBN: 978-1-4724-8782-7. Routledge. 11. s 188 - 197.
  • Webley, Paul; Nyhus, Ellen K. (2013). Economic socialization, saving and assets in European young adults. Economics of Education Review. ISSN: 0272-7757. 33s 19 - 30. doi:10.1016/j.econedurev.2012.09.001.
  • Hveem, Dag Jørgen; Nyhus, Ellen K. (2013). Frarådningsplikten: Til bankens eller forbrukerens beste?. Praktisk økonomi & finans. ISSN: 1501-0074. 29 (4). s 53 - 65.
  • Nyhus, Ellen K.; Webley, Paul (2013). The Relationship Between Parenting and the Economic Orientation and Behavior of Norwegian Adolescents. The Journal of Genetic Psychology. ISSN: 0022-1325. 174 (6). s 620 - 641. doi:10.1080/00221325.2012.754398.
  • Nyhus, Ellen K.; Pons, Empar (2012). Personality and the gender wage gap. Applied Economics. ISSN: 0003-6846. 44 (1). s 105 - 118. doi:10.1080/00036846.2010.500272.
  • Nyhus, Ellen Katrine; Webley, Paul (2008). Inter-temporal choice and self-control: saving and borrowing. The Cambridge Handbook of Psychology and Economic Behaviour. Cambridge University Press. s 105 - 131.
  • Nyhus, Ellen Katrine; Webley, Paul (2006). Discounting, self-control and saving. Handbook of Contemporary Behavioral Economics: Foundations and Developments. M. E. Sharpe. s 297 - 325.
  • Nyhus, Ellen Katrine; Webley, Paul (2006). Parents' influence on children's future orientation and saving. Journal of Economic Psychology. ISSN: 0167-4870. 27 (1). s 140 - 164.
  • Nyhus, Ellen Katrine (2006). Småinvestorenes psykologi hvorfor blir ikke avkastning på aksjer som forventet?. Magma - Tidsskrift for økonomi og ledelse. ISSN: 1500-0788. 9 (3). s 22 - 30.
  • Nyhus, Ellen Katrine (2005). Duet og duel in intra-household decision making? Duet eller duell i husholdningers økonomiske beslutningtaking?. Anthology for Kjell Grønhaug in celebration of his 70th birthday. Fagbokforlaget. s 69 - 99.
  • Nyhus, Ellen Katrine; Pons, Empar (2005). The effects of personality on earnings. Journal of Economic Psychology. ISSN: 0167-4870. 26 (3). s 363 - 384.
  • Nyhus, Ellen Katrine; Pons, Empar; Webley, Paul (2002). Personality and economic behaviour. Advances in Psychology Research, Volume 18 Serge P. Shohov (Ed.). Nova Science Publishers, Inc, New York. s 115 - 150.
  • Webley, Paul; Nyhus, Ellen Katrine (2001). Life-cycle and dispositional routes into problem debt. British Journal of Psychology. ISSN: 0007-1269. 92s 423 - 446.
  • Nyhus, Ellen Katrine (2001). Representations of saving and saving behaviour. Everyday Representations of the Economy. Wiener Universitäts-Verlag. s 93 - 112.
  • Nyhus, Ellen Katrine; Webley, Paul (2001). The role of personality in household saving and borrowing behaviour. European Journal of Personality. ISSN: 0890-2070. 15s - 85.
  • Hannås, Gøril; Nyhus, Ellen Katrine (2011). Marketing Management Norwegian Glossary. ISBN: 9780857764478. Pearson Custom Publishing. s 48.
  • Nyhus, Ellen K. (2022). Finauts Podcast: Personlig økonomi og finansnæringens ansvar.
  • Furrebøe, Elise Frølich; Nyhus, Ellen K. (2022). Self-efficacy accuracy among adolescents experiencing novel financial tasks (.
  • McNair, Simon; Nyhus, Ellen K.; Ranyard, Rob (2022). Propensity to spend and borrow at a time of high pressure: The role of the meaning of Christmas and other individual-level factors.
  • Nyhus, Ellen K.; Furrebøe, Elise Frølich (2022). The role of financial self-efficacy for explaining gender differences in financial literacy.
  • Nyhus, Ellen K. (2022). Nordmenns finansielle kunnskap og mestringstro.
  • Nyhus, Ellen K. (2022). Det ho sa: Podkast om lønn. Folk vil heller snakke om sex, politikk og religion enn penger.
  • Furrebøe, Elise Frølich; Nyhus, Ellen K. (2021). Gender Differences in Recollections of Economic Socialization, Perceived Financial Knowledge, and Economic Behaviour.

Last changed: 20.01.2021 15:01