Rotem Shneor

Tilleggsinformasjon:

Areas of interest/ specialization:

 

• Internationalization process of firms and organizations
• Market entry and operation modes
• Internet marketing and e-business
• Cross-cultural marketing and branding
• International entrepreneurship

Prosjekter:

Recent Publications:

 

Shneor, R. (2012/forthcoming), "The Roles of Culture, Geography and Infrastracture in Website Localization Decisions", in Vrontis, D. and Shoham, A. (eds.), Cross Cultural Management: An International Journal, Emerald Publishing

 

Shneor, R. (2011), "Born Global Firms, Internet and New Forms of Internationalization", in Gabrielsson, M., and Kirpalani, V. H. M. (eds.), Handbook of Research on Born Globals, Cheltenham: Edward Elgar, pp. 161-184 (ISBN 978 1 84844 953 4)

 

Maehle, N. and Shneor, R. (2010), "On the Congruence between Brand and Human Personalities", Journal of Product and Brand Management, Vol. 19, Num. 1, pp. 44-53 (ISSN 1061-0421)

 

Shneor, R. and Flåten, B-T. (2008), "Internet-enabled Internationalization Process: A Focus on Stages and Sequences", Journal of e-Business, Vol. VIII, Num. 1,2, pp. 45-52 (ISSN 1542-0846)

 

Flåten, B-T. and Shneor, R. (2008), "Strategic e-HR: Matching e-Business Value Drivers and HR Management Tasks", in Fuxman, L., Delener, N., Lu, F. V. and Rivera-Solis, E. L. (eds.), Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competitiveness Worldwide, Global Business and Technology Association (GBATA), pp. 328-339 (ISBN 1-932917-04-7)