Teaching starts Spring

Language of instruction English.

Learning outcomes

The goal of this course is to acquaint the student with perspectives, opportunities and problems in international marketing. Special emphasis will be placed on cultural, ethical, political and economic variables as they affect the work of the international marketing manager.

On successful completion of this course the student should be able to demonstrate knowledge of how to:

• understand the international arena and how it affects firms
• define and use relevant terms in international marketing
• present relevant theories in international marketing and be able to apply them a practical situation
• recognize the challenges involved in international marketing

Course contents

The essence of marketing is to facilitate exchange of money, products and/or services. Thus, international marketing requires an interaction between firms and people of different nationalities and cultures. The international arena contains numerous cultures, languages, and very diverse historical experiences. The range goes from long traditions of democracy and market-based economies to hierarchical cultures with little or no experience with either. Thus doing business in an international environment requires knowledge of diverse cultures and traditions in order to ensure success. This requires us to look at the different aspects of marketing from a different viewpoint. We will have a particular emphasis on Europe, North America, the Far East and Africa.

Teaching methods and workload The students taking this class often comes from a variety of countries and cultures - thus forming a cross cultural mini-laboratory. The course work will consist of case discussions, lectures, a term paper and a final exam. Students are expected to attend class and participate in presentations and class discussions. Topics covered in class, as well as in the written materials, will form the basis for the exam.

Examination requirement Submission and presentation of written assignment.

Assessment methods and criteria 4-hour written exam (40%) based on lectures, text and assigned articles and a written term paper (60%). Graded marks.

Type of course Theoretical.

Level of course Second cycle i.e. master level.

Year of study Normally fourth year.

Name of lecturer/contact person Student Adviser Anne Line Omsland.