MF-102-G Marketing

Bachelor's Programme in Business Administration

Autumn

Norwegian

Upon completion of this course the student should know fundamental marketing issues and methods in order to solve basic tasks within marketing, as well as having knowledge about: The scope of marketing Central concepts and models of marketing theories Buying behaviour in consumer- and business markets Customer relations management in marketing Creating customer value and brand equity Product development Market segmentation and positioning strategies Pricing methods Marketing communication Conducting basic marketing research and analysis Various marketing strategies Holistic marketing management

The course provides students with a general introduction to central concepts, theories and models in marketing. The students will acquire an understanding of how companies and organisations can adjust to their surroundings by way of planning, market analysis and marketing management.

Lectures, group work and hand-ins/presentations.

Approved group assignments. Furter information about this will be given in Fronter at the start of the semester.

4-hour written examination with graded marks.

Theoretical

Undergraduate

Normally second year

Head of department Dag G.Aasland

Available on request

Face-to-face

The syllabus will be published on the home page of the course when finalised. See link in the upper right hand corner of the page.

MF-102- 1 - 7.5 ECTS credits
MF-100- G - 7.5 ECTS credits
MF-1000- 1 - 6 ECTS credits
MF-1000- 2 - 6 ECTS credits
MF-1000- G - 6 ECTS credits
MF-1000- G2 - 6 ECTS credits
MF-900- 1 - 7.5 ECTS credits

No

Faculty of Economics and Social Sciences

ECTS Course Catalogue University of Agder 2009-10
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Norwegian Version