Teaching starts Autumn

Language of instruction Norwegian.

Learning outcomes

Upon successful completion of this course the student should know fundamental marketing issues and methods in order to solve basic tasks within marketing, as well as have knowledge about:

• The scope of marketing
• Central concepts and models of marketing theories
• Buying behaviour in consumer- and business markets
• Customer relations management in marketing
• Creating customer value and brand equity
• Product development
• Market segmentation and positioning strategies
• Pricing methods
• Marketing communication
• Conducting basic marketing research and analysis
• Various marketing strategies
• Holistic marketing management
• E-marketing

Course contents The course provides students with a general introduction to central concepts, theories and models in marketing. The students will acquire an understanding of how companies and organisations can adjust to their surroundings by way of planning, market analysis and marketing management.

Teaching methods and workload Lectures, group work and hand-ins/presentations.

Examination requirement Approved group assignments. Furter information about this will be given in Fronter at the start of the semester.

Assessment methods and criteria 4-hour written examination with graded marks.

Type of course Theoretical.

Level of course First cycle i.e. bachelor level.

Year of study Normally first year.

Name of lecturer/contact person

Student Adviser Anne Line Omsland.